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Did you know that some of the animals we fear the most are actually among nature’s most invaluable helpers? Bats, spiders, and snakes are often misunderstood, leading to fear and, sadly, even harm to these essential species. These misunderstood creatures might send shivers down your spine, but without them, our ecosystems would be in serious trouble!
If you missed our recent Facebook Live AMA presentation, "Fright or Fiction: Debunking the Myths about Bats, Spiders & Snakes," don’t worry — the recording is now available for on-demand viewing! This fascinating session featuring Michael McGraw, CSE, QAWB, ACE, Senior Project Manager and Wildlife Biologist at Princeton Hydro sheds light on the common myths surrounding these creatures, the roots of our fears, and the incredible ecological benefits they provide. Plus, he offers insights on how we can help protect them instead of fearing them.
Our fear of bats, spiders, and snakes often stems from cultural myths, sensationalized media portrayals, and fear of the unknown. Misunderstanding these species highlights how a lack of education can shape our perceptions. With knowledge and curiosity, we can move beyond fear, find beauty in their unique roles, and appreciate the essential contributions they make to our world. For instance:
By addressing the roots of these fears, such as unfamiliar behaviors or misunderstood survival tactics, Princeton Hydro's webinar aims to replace myths with facts.
Bats, spiders, and snakes are ecological powerhouses! Snakes control rodent populations, reducing disease and property damage. Spiders eat disease-carrying insects, helping to maintain healthy ecosystems. Bats pollinate crops, disperse seeds, and consume agricultural pests, supporting food security and biodiversity.
The webinar also discusses practical ways to coexist with and support these animals, including:
Are you ready to see these misunderstood creatures in a new light? Click below to watch the full webinar on-demand to gain eye-opening insights into their behaviors, benefits, and how we can better coexist with them.
Embracing knowledge over fear not only empowers us to protect these vital species but also opens the door to seeing the beauty and purpose in the creatures we once misunderstood. We also encourage you to share this blog and the webinar with your community. Together, we can help protect our natural environments for future generations.
Invasive species may be impacting your backyard without you even realizing it. These non-native plants, animals, and organisms can harm ecosystems, the economy, and even human health when they take root in areas where they don’t naturally belong.
If you missed our recent Facebook Live presentation on this important topic, don’t worry — the recording is now available for on-demand viewing! In the webinar, experts from the Princeton Hydro team - Michael McGraw, CSE, QAWB, ACE, Senior Project Manager and Senior Wildlife Biologist of Regulatory Compliance & Wildlife Surveys, and Jesse Smith, Aquatic Ecologist - provide practical tips on how to identify and manage invasive species, helping to keep your backyard and local environment thriving.
Invasive species are organisms that are not native to an area but thrive and spread aggressively, often causing harm to native ecosystems. They compete for resources, disrupt habitats, and can introduce diseases, leading to the decline of native species. Unlike exotic species, which may be non-native but do not necessarily cause harm, invasive species tend to simplify ecosystems by outcompeting native plants and animals.
A well-known example is the Emerald Ash Borer, a beetle responsible for the widespread death of ash trees across North America. Another, Phragmites australis, also known as Common Reed, is a highly invasive grass that dominates wetlands, lowering biodiversity and displacing native species. The spread of these and other invasive species can be exacerbated by human activity and even by climate change.
In their natural environment, invasive species have predators and environmental checks that keep their populations under control. However, when introduced to new habitats, they lack these natural controls, allowing them to spread rapidly. Invasive species can alter ecosystems by:
Freshwater ecosystems and wetlands are particularly vulnerable because it’s hard to contain the spread of invasives in these environments. Once established, invasive species are difficult to remove and can cause long-term damage.
The good news is that there are steps we can take to help prevent and manage invasive species in our communities. Here’s what you can do:
Educate and Share: Education is one of the most powerful tools in fighting invasives. Learn about which plants are native and beneficial to your specific region. Talk with your neighbors, community organizations, and local land managers about the importance of managing invasive species. And consider sharing educational resources like this blog and our on-demand webinar.
Reduce the Spread: Prevention is the best strategy. By planting native species, removing invasives, and avoiding the release of invasive species into the environment, you can help stop the spread.
Monitor Your Property: Routinely checking your property for invasive species is key to early detection. Reach out to local watershed organizations to get involved in monitoring efforts. Get involved with organizations focused on monitoring and protecting local lakes and waterways. In Virginia, the Smith Mountain Lake Association has launched “Dock Watch,” a community science program where volunteers collect water samples from select docks to monitor harmful algal blooms, track cyanobacteria levels, and report invasive aquatic species.
Document and Report: Learn to identify common invasive species in your area and report them to local authorities, such as your county extension office or an invasive species management team. In New Jersey, the Invasive Species Strike Team works to control the spread of these harmful organisms.
Here are some methods to consider when removing Invasive Species:
To learn more about how invasive species may be impacting your backyard and what you can do to address them, we invite you to watch our webinar. Learn practical tips for identifying and managing invasives to help protect your property and local ecosystems. Click below to watch the webinar now:
We encourage you to share this blog and the webinar with your community. Together, we can help stop the spread of invasive species and protect our natural environments for future generations.
Within the intricate network of aquatic ecosystems, the American shad stands as a captivating enigma. This intrigue was recently explored in a webinar hosted by The Watershed Institute titled “The Mysterious World of the American Shad and Work to Bring Them Back to Our Waterways.” Led by The Watershed Institute’s Executive Director Jim Waltman and Princeton Hydro’s Senior Technical Director in Engineering and American shad expert Dr. Clay Emerson PE, CFM, the webinar explored the complex dynamics surrounding this iconic species, including its historical significance, unique migration patterns, and conservation efforts.
As the American shad embark on their annual upstream journey for spawning, the timing is especially poignant for a closer examination of this vital species and an exploration of strategies to safeguard and revive their populations. We invite you to enjoy our blog, which encapsulates the webinar's key insights, and to watch the full recorded session made available by The Watershed Institute.
American shad (Alosa sapidissima) are the largest members of the herring family. Their closest relatives are herring, sardines, and menhadens. They are an anadromous fish species, like salmon and steelhead (Oncorhynchus mykiss), that live most of their life in the ocean and migrate to freshwater rivers and streams to spawn. The American shad migration routes span vast distances, from the St. Johns River in Florida to the St. Lawrence River in Quebec, showcasing their tenacity and adaptability.
Not only do American shad undertake astonishingly long journeys to spawn, they also showcase distinctive migratory behaviors. Unlike many other anadromous species, these resilient shad can complete multiple round trips from freshwater to the ocean over their lifespan, challenging the conventional notion of 'one and done' spawning observed in Pacific salmon (Oncorhynchus) and sea lamprey (Petromyzon marinus).
Young shad will remain in the rivers where they hatched for several months. Migration out to the ocean typically occurs in late summer in the south, and early fall in the north, typically when the shad are 3-4 inches in size. Then, after 3-6 years of growth at sea, the shad migrate back to fresh water to spawn. Some shad make the journey to their spawning grounds 5-6 times over the course of their lifetime. Shad’s affinity for their birthplace adds a fascinating layer to their story. Approximately 95% of shad return to the rivers where they were hatched, with only 5% straying to unfamiliar waters to spawn.
American shad's unique hearing abilities are another noteworthy aspect. Endowed with specific biological features, shad exhibit exceptional sensitivity to water movements and noise, particularly attuned to sounds like clicks and echolocation. This acute sense plays a vital role in navigating their environment and evading predators such as dolphins.
Such intriguing characteristics make the American shad not only a vital component of aquatic ecosystems but also a subject of admiration and study among enthusiasts and conservationists alike.
Throughout history, American shad have held a vital place in the cultural heritage and economic prosperity of the United States, earning them the esteemed title of "America's Founding Fish.” Within the Delaware River region, these fish were not merely sustenance but also integral to the fabric of indigenous Lenape culture. During the annual shad migration, rivers and streams overflowing with these prized fish provided essential nourishment and served as valuable fertilizer. Interestingly, in various Native American tribes, folklore depicts the shad as originating from the porcupine, likely owing to the fish's notably bony structure.
In later American history, the significance of shad persisted. Renowned painter Thomas Eakins immortalized the tradition of shad fishing in his iconic 1881 masterpiece "Shad Fishing at Gloucester on the Delaware River," while the state of Connecticut elevated the shad to the status of state fish, further cementing its place in American heritage.
Fishing for American shad was among the earliest established industries on the coast of North America, once providing abundant and affordable nutrition to the populace. However, the shad population peaked in the 1940s before experiencing a dramatic decline to its current depleted state.
Despite these challenges, the American shad perseveres as a symbol of resilience. Festivals along the Atlantic Coast, such as the Annual ShadFest in Lambertville, New Jersey, celebrate these fish while also advocating for their protection. Recognizing the historical importance of shad underscores the pressing responsibility to safeguard and preserve our natural heritage for future generations.
The construction of dams, historic overfishing, and pollution have all played significant roles in the decline of American shad populations.
Dams along the East Coast block access to vital spawning grounds. Currently, a staggering 40% of American shad habitat is obstructed by these barriers, resulting in the loss of more than a third of the population. By removing outdated dams that have outlived their usefulness, we not only improve water quality and natural habitat for myriad species but also reconnect shad to their historic spawning grounds.
Additionally, shad fall victim to inadvertent bycatch in various ocean fisheries. Pollution in our rivers and water quality issues emerge as another critical concern along with fluctuating water temperatures and dissolved oxygen levels that disrupt shad behavior and crucial life cycle events such as migration and spawning. Compounding these issues are the menacing presence of invasive species, which outpace shad in numbers and deplete food resources, posing a significant obstacle to their recovery efforts.
Amidst these challenges, there is hope. River restoration efforts, dam removals, and fish passage projects throughout the East Coast stand as beacons of progress.
Removing obsolete dams, culverts, and other man-made barriers; the implementation of fish passage projects; and river habitat restoration initiatives have shown promising results in directly aiding shad and other migratory aquatic species populations. Highlighted below are a few examples of dam removal initiatives that immediately yielded positive results:
The Nature Conservancy in New Jersey and Princeton Hydro are leading the removal of three outdated dams on the Paulins Kill River: the Columbia Lake Main and Remnant Dams (completed 2019), the County Line Dam (completed 2021), and Paulina Dam (slated for completion 2024). This collaborative effort will reconnect 45 miles of mainstream and tributaries for migratory fish species like American shad. The Columbia Lake Dam removal, New Jersey's largest to date, began in July 2018 and showed promising results even before 100% completion. By April 2019, American shad were spotted 10 miles upstream from the former dam site for the first time in over a century, showcasing the resilience of this incredible species and the success of conservation initiatives.
In November 2016, the Musconetcong Watershed Association (MWA) and Princeton Hydro completed the Hughesville Dam Removal, opening up six miles of the Musconetcong to migratory fish. In the Spring of 2017, schools of American shad were observed above the dam, five miles from the river's confluence with the Delaware River. After an absence of over 250 years, American shad made a triumphant return to the Musconetcong River sparking hope for the future.
Shad serve as a crucial benchmark species, offering valuable insights into the ecological health and diversity of our waterways. Conservation endeavors that facilitate the resurgence of the American shad not only represent a thrilling triumph but also stand as proof-positive of our capacity to assist migratory fish in reclaiming their natural habitats. In doing so, we safeguard their future and preserve the places they call home.
By understanding the biology, historical significance, and primary challenges of the American shad, we can work towards sustainable solutions that benefit both shad populations and the broader ecosystem. We invite you to delve deeper into the fascinating world of American shad by watching the full webinar:
As we celebrate the start of 2024, the Princeton Hydro team is thrilled about the multitude of events on the horizon. We're proud to be sponsoring and participating in conferences, webinars, community gatherings, and symposiums. Our blog is the go-to hub for all the event dates, detailed information, and ways to get involved. Join us in making this winter season one to remember!
The Northeast Aquatic Plant Management Society (NEAPMS) is a diverse group of professionals dedicated to understanding the unique needs of aquatic plant management in the Northeast and communicating that knowledge to both the public and private sectors. The 25th Anniversary Meeting, being held at the Wentworth by the Sea in New Castle, New Hampshire, features workshops, technical presentations, poster sessions, networking events, and a banquet.
New Jersey Future, in partnership with Princeton Hydro, launched the New Jersey Stormwater Retrofit Best Management Practices Guide. This comprehensive resource stands as a pivotal tool to aid local and county governments, nonprofits, developers, and property owners in retrofitting stormwater infrastructure and integrating sustainable green infrastructure solutions. On January 23 at Noon, New Jersey Future and Princeton Hydro are hosting a free public webinar to review this new resource.
The 10th Delaware Wetlands Conference will be held on February 6-7th at the Chase Center, on the waterfront in Wilmington, DE. The conference genda usually includes subjects such as soil science, climate adaptation, and monitoring, as well as wetland restoration and creation projects. 400 attendees, 50 different presentations and poster displays, and 30 exhibitors and sponsor tables are expected.
Project Manager and Environmental Scientist Emily Bjorhus, PWS is presenting on "Converting a Pond into a Wetland Mosaic within Public Park," which explores the design and construction of the Lion’s Pride Park Ecological Restoration Project in Warrington, PA. The project converts a stagnant pond overrun with invasive species and water quality concerns into a diverse wetland complex that provides native wildlife habitat and reduces nonpoint source pollutants discharged to downstream waters.
Project Manager and Environmental Scientist Duncan Simpson, PWS is presenting on Cypress Branch Dam Removal.
Environmental Scientist Ivy Babson is presenting on "Third River Urban Park and Habitat Creation Project – Brownfield Turned Wetland Sanctuary."
Director of Regulatory Compliance and Wildlife Surveys, Michael Rehman, CERP, PWS is presenting on "Revisiting Successful Wetland Mitigation Projects — Is Five Years of Monitoring Sufficient?"
Bowman’s Hill Wildflower Preserve is hosting its 24th Annual Land Ethics Symposium on February 15 from 8am - 1pm. This year's "all virtual" symposium is specifically geared towards homeowners, landscape architects, designers, contractors, land planners and municipal officials. Participants will learn how to create ecologically sound and economically viable landscapes through the use of native plants and sustainable practices. Princeton Hydro has been a long-time sponsor of this special event.
Director of Marketing and Communications Dana Patterson Grear, along with team members from The Watershed Institute and New Jersey Future, is leading a session on community engagement. The panel will cover how officials/municipal staff can engage their communities on the MS4 permit requirements, implement a public education and outreach program, collaborate with Spanish-speaking populations, and encourage community participation in stormwater-related activities.
Senior Technical Director, Ecological Services, Dr. Fred Lubnow, will be joining a panel to discuss the valuable ecosystem services associated with watershed management, with a focus on watershed planning and nutrient management.
Pennsylvania Lake Management Society is hosting its 34th Annual Conference. This year's event, themed "Bringing it Back Home," will be held at the Wyndham Garden in State College, PA. Princeton Hydro is a proud sponsor of the conference, which offers a collection of professional presentations, workshops and panel discussions focused on topics like threats to our waters, new scientific discoveries, and homegrown solutions to improving water quality. Princeton Hydro Senior Technical Director of Ecological Services Dr. Fred Lubnow is presenting on "Assessing the Potential for Harmful Algal Blooms Over the Winter and Early Spring Seasons."
Get more info and register.
The Society of American Military Engineers (SAME) New Jersey and Philadelphia Posts in conjunction with Joint Base McGuire-Dix-Lakehurst (JBMDL) with be hosting a Regulatory Roundtable on Thursday, March 7, 2024. This event will be a day-long seminar in-person at Tommy B’s Community Center at JBMDL. The program will identify regulatory challenges, sustainability and alternative energy initiatives, procurement/contracting opportunities, and ongoing activities specifically at JBMDL. Princeton Hydro is a proud sponsor of the roundtable. And, Princeton Hydro's Director of Marketing and Communications Dana Patterson Grear, a co-organizer of the event, looks forward to seeing you there!
The New Jersey Coastal Resilience Collaborative and the New Jersey Department of Environmental Protection invite you to the 2024 New Jersey Coastal & Climate Resilience Conference. The two-day conference, held at Monmouth University in West Long Branch New Jersey, will focus on resilience projects in Monmouth County such as flood barriers, resilient building design, and natural shoreline restoration. Participants will have the opportunity to engage with New Jersey experts and leaders on the current state of coastal science and research, climate resilience and resilience planning, coastal management, ecological restoration, and other related topics. Princeton Hydro's Dana Patterson Grear will be presenting on "Communicating Climate Change: How to Build a Digital Communications Toolkit for Climate Action." We hope to see you there! Early bird registration rates are available until January 31.
Join the Sustainable Business Network of Greater Philadelphia for its day-long conference that convenes business-owners, professionals, and other interested parties that work in the green stormwater infrastructure field and other issues relating to water management, quality, equity, and climate resilience. The symposium will be held at the Science History Institute and will include special guests & speakers, technical and engaging sessions, breakfast and lunch, refreshments, and excellent opportunities for growing your networks. Princeton Hydro's Dana Patterson Grear and WSP's Elizabeth Treadway will be presenting on, "Stormwater Utility: A Mechanism for Funding Green Stormwater Infrastructure Projects in Your Community".
Presented by the Delaware Riverkeeper Network, the 2024 Watershed Congress, will take place at the Montgomery County Community College in Pottstown. This year includes an in-person program on March 23 along with several virtual sessions the week following. Attendees can select a full access ticket, in-person only ticket, or virtual only ticket. The in-person program will be presented in three parts: a Keynote Speaker, Breakout Sessions, and a Closing Plenary. Presentation topics include native plants, riparian buffers, civic engagement for environmental protection, and “Converting a Pond into a Wetland Mosaic within a Public Park,” led by Emily Bjorhus, PWS.
The Society of American Military Engineers (SAME) New Jersey Post will be hosting its annual day-long seminar in celebration of Earth Day on Friday, April 19, 2024. This New Jersey-focused event will be in-person at the Rutgers EcoComplex in Fieldsboro, New Jersey and have presentors from representation from local, state, and federal governments, NGOs, and academia.
New Jersey Section of American Water Resources Association (NJ-AWRA) hosted a free Stormwater webinar, which featured three presentations: Stormwater Regulatory Updates and Green Infrastructure Overview led by Brian Friedlich, P.E.; NJ Future Initiatives - MS4 Primer and Stormwater Retrofits Manual led by Lindsey Sigmund; and Green Infrastructure Case Study - Clawson Park led by Dr. Stephen J. Souza
Princeton Hydro was involved in the design and implementation of stormwater management upgrades to Clawson Park in Ringoes, NJ. Hundreds of native plants were installed in the park’s large stormwater basin and two of the park’s rain gardens were completely overhauled, removing invasive weeds and planting beneficial native species. To learn more about the project, click here.
As part of its Technical Friday webinar series, The Watershed Institute hosted a webinar to provide guidance on New Jersey's new stormwater ordinances, a summary of requirements, and recommendations for developing and implementing stronger ordinances. The webinar featured two expert speakers: Princeton Hydro Senior Technical Director of Engineering Dr. Clay Emerson, PE, CFM, and The Watershed Institute Policy Director Michael Pisauro, Esq.
Princeton Hydro led a stormwater management webinar during which participants learned about the purpose, management, and functionality of stormwater basins, and how to get involved in addressing stormwater management issues in their own communities. Dr. Clay Emerson, P.E., CFM and Mark Gallagher, the webinar instructors, provided examples of basins that could benefit most from a retrofit and step-by-step instructions on how to revitalize older basins to meet new stormwater standards and more effectively manage runoff.
The workshop, hosted by The Watershed Institute, is part of the Watershed Wednesdays webinar series, which explores a variety of topics related to protecting and improving water quality. The Watershed Institute, established in 1949, is a nonprofit organization located in Central New Jersey that promotes and advocates conservation and restoration of natural habitats, collects data on environmental conditions in its watersheds, and provides environmental education through numerous programs. To learn more about The Watershed Institute and other upcoming adult-education events, click here.
At Princeton Hydro, we are experts in stormwater management; we recognize the numerous benefits of green infrastructure; and we’ve been incorporating green infrastructure into our engineering designs since before the term was regularly used in the stormwater lexicon. Click here to read about the on-call stormwater services and ongoing residential, commercial, and professional redevelopment projects we’re working on in Tredeffryin Township, Pennsylvania.
The Partnership for the Delaware Estuary’s Science and Environmental Summit, happening virtually this year, brings together scientists, managers, restoration practitioners, and educators from different sectors to share the latest scientific information and make ecological linkages that promote a better understanding of the Delaware watershed as a whole. During this year’s summit, Princeton Hydro is virtually exhibiting and leading four presentations:
The schedule also includes many student presentations and posters, which will judged and evaluated by a panel of volunteer judges. Princeton Hydro President Geoffrey Goll will judge three of the student presentations. The winners will be announced at the Summit closing ceremony.
PALMS is hosting its 31st annual conference during which lake professionals, students, recreation enthusiasts, lakeside residents, and community members explore a variety of topics related to managing lakes and reservoirs. This year’s conference, themed, “Managing for Emerging Threats,” will be held virtually via Zoom. Attendees can participate in a collection of professional presentations, workshops and panel discussions. Princeton Hydro’s Director of Aquatic Resources, Dr. Fred Lubnow, is presenting on the “Implementation of Various In-Lake Management Techniques to Address HABs in Lake Hopatcong, NJ.”
The New Jersey Department of Environmental Protection (NJDEP) is hosting an all-day, virtual Harmful Algal Bloom (HAB) Summit. Attendees will participate in interactive educational sessions, lead by HAB and lake management experts, on topics like emerging HAB treatment technologies and best management practices for controlling HABs. Princeton Hydro’s Director of Aquatic Resources Dr. Fred Lubnow is giving a presentation on "The evaluation of innovative measures to prevent, mitigate, and/or control HABs in Lake Hopatcong." Participants will also be introduced to the newly established NJ HAB Expert Team, which includes two Princeton Hydro scientists: Dr. Lubnow and Dr. Steve Souza. The HAB Summit is part of Governor Phil Murphy and the NJDEP’s multi-pronged initiative to reduce and prevent future HAB outbreaks in waterbodies throughout the state.
The NJ Statewide Dam Removal Partnership will host a virtual event titled, Community Engagement: The Key to a Successful Dam Removal Project. This free one-hour information session will focus on the “who, what, where, when, and how” of a successful dam removal implementation and community outreach campaign. Presenters include experts from Raritan Headwaters Association and Musconetcong Watershed Association. Registration is required.
North Atlantic Industry Day 2021 is a virtual event during which registrants can participant in briefings and presentations from government officials, industry experts, and agency members from U.S. Army Corps of Engineers, U.S. Coast Guard, and FEMA. Topics include the latest trends in resiliency, cybersecurity, COVID-19, sustainability, government contracting evaluation, tips for landing government contracts, and much more! SAME aims to provide leaders from the A/E/C, environmental, and facility management industries the opportunity to come together with federal agencies in order to showcase best practices and highlight future opportunities for small businesses to work in the federal market.
On February 9, NJ Highlands Coalition hosted a webinar lead by Princeton Hydro Founding Principal Dr. Stephen Souza and Policy Director for the NJ Highlands Coalition Elliott Ruga. Participants of the webinar - "A River Runs By It: The Environmental and Societal Benefits of Riparian Buffers" - learned about riparian buffers; what they are, why they exist, and how they protect water quality in streams and rivers. By showcasing real-world examples, the presenters illustrated the importance of restoring stream banks to enhance water quality and promote healthy aquatic life and fish populations. The webinar and preceding Q&A discussion are available to view on the Highlands Coalition YouTube Channel.
STAY TUNED FOR MORE EVENT SPOTLIGHTS!
The New York State Federation of Lake Associations (NYSFOLA), in collaboration with Syracuse University Environmental Finance Center, hosted a four-part, educational webinar series on a variety of topics related to lake management. The goal of the webinar series was to bring together people involved with New York’s lake associations, as well as local government leaders to discuss management tips, understand more about their lakes and watersheds, and explore strategies around improving and protecting New York lakes.
The series concluded on July 23, 2020 with a webinar lead by Chris L. Mikolajczyk, CLM, Senior Project Manager, Aquatics of Princeton Hydro, and Jim Cunningham, NYSFOLA Board Member and the Town of Nelson, NY Supervisor.
In the webinar, titled, “Working with Local Government to Improve Lakes and Communities,” Chris presents a unique initiative lead by the Borough of Ringwood, which became the first municipality in the state of New Jersey to take a regional approach to private lake management through a public-private partnership (PPP) with four lake associations.
Chris provides an overview of The Borough of Ringwood, home to several public and private lakes, which took an active role in the management of its natural resources within multiple watersheds. He explains how the project came together and illustrates why a comprehensive, integrated approach to watershed and lake management is an incredibly important strategy to improve water quality for millions of people and reduce potential future incidents of aquatic invasive species and harmful algal blooms.
During Jim’s portion of the presentation, he discusses the role of local government in lake management and provides examples from projects and initiatives in Madison County, New York. To watch the recording of this webinar, click below:
The webinar series also included presentations about choosing the right liability insurance for a nonprofit organization; turning resource management-related conflicts into opportunities; and understanding lake science and water quality management. To access all of the webinars in the series, go here.
The New York State Federation of Lake Associations, Inc. was founded in 1983 by a coalition of lake associations concerned about water quality, invasive species, and other issues facing New York’s lakes. Today, more than 200 lake associations across the state are members of the only statewide voice for lakes and lake associations. NYSFOLA also has corporate members and individual members who support our efforts.
Princeton Hydro is the industry leader in lake restoration and watershed management. We have conducted diagnostic studies and have developed management and restoration plans for over 300 lakes and watersheds throughout the country. This has included work for public and private recreational lakes, major water supply reservoirs, and watershed management initiatives conducted as part of USEPA and/or state-funded programs. For more information about our lake management services, click here.
The American Sustainable Business Council (ASBC) launched the “Clean Water is Good for Business” campaign that gives businesses a strong voice to advocate for water quality protection, reduced nutrient pollution, improved water infrastructure, and policies that make businesses more resilient to floods and droughts. Ultimately, ASBC is hopeful that the campaign helps to shift the dialogue on water issues so that there is a greater balance of business perspectives, including the economic reasons for sensible clean water regulations.
As part of ASBC’s campaign, the organization hosted a series of online training sessions for businesses to help elevate their voice on clean water issues. The most recent webinar, titled "Making the Business Case on Clean Water Issues to the Media," focused on helping businesses find and approach the right journalists, make the most compelling arguments for policy agenda, enhance credibility and confidence, and much more!
The webinar was lead by Bob Keener, Deputy Director of Public Relations at American Sustainable Business Council; Dana Patterson, Marketing & Communications Manager at Princeton Hydro; Rita Yelda, Outreach & Communications Manager at Coalition for the Delaware River Watershed; and Colton Fagundes, Policy Associate at American Sustainable Business Council.
Dana’s presentation focused on how to build substantive values-based narratives; how to develop engaging media content and effective headlines; how to build relationships with key members of the media; and best practices for media outreach.
If you missed the webinar and are still interested in learning how to build relationships with elected officials and members of the media so you can make your business’ voice heard on the issues and policies that matter, it’s not too late! You can watch the complete webinar on YouTube. And, you can view all of the presentation slides, by clicking here.
For more information about upcoming ASBC events, visit their website. To learn more about Princeton Hydro, go here.
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